- Managing customer life cycles
- Communications unique to each customer
- We value simplicity
Existing and previous customer engagements are a company’s most valuable assets.
Financial Services Affinity Digital Marketing
Journey’s agile approach offers unprecedented flexibility in “light implementation” of new outbound digital communication strategies.
Journey’s Affinity Digital Marketing Services offer:
- Market expertise delivering insightful, innovative affinity marketing strategies
- Digital communication tools tailored to imminent needs in the customer “lifecycle”
- Real time Dashboards and Cubes measuring marketing efficacy of each unique intervention.
- Significant boosts on customer response rates
Customer Profiling and Analytics
Successful digital affinity strategies rely on understanding customer behavior using predictive and empirical profiling analysis.
Journey’s approach to affinity and lifecycle customer profiling is based on:
- Identifying previous customer sales engagement outcomes
- Simple digital marketing pilots to test responses to proposed affinity strategies
- Using the above tools to establish customers “imminent” needs
Call Centre and Lead Management Services
Journey’s call centre lead management software has been designed to complement our affinity digital marketing tools – facilitating seamless integration of prospects into our call center.
Our call centre software and sales services offer:
- End to end marketing and sales campaign management
- Real time sales engagement on response based “hot leads”
- Dashboard and cubes analyzing all campaign management aspects
WHO WE ARE
We are Journey
Gary De SouzaChief Executive Officer
Nikki De SouzaFinancial Director
Jennifer FurterDirector of Customer Relations
Who we partner with
Journey’s success in Financial Services and Insurance Affinity Marketing is the result of partnerships and collaborations with industry leading service providers.