Journey’s agile approach offers unprecedented flexibility in “light implementation” of new outbound digital communication strategies.


Journey specialises in affinity marketing to Financial Services and Insurance Corporate Customers.


Our customer profiling and digital marketing solutions offer a significant revenue boost on existing and previous customers.


Journey-developed affinity software tools offer our unique competence in rapid implementation of digital affinity strategies – with minimal impact on business operations.

It costs 7 times more to sell to a new customer than to an existing customer
Companies that prioritize the customer experience generate 60% higher profits than their competitors
A 5% increase in customer retention yields increases of 25% to 95%
Studies have shown that 63% of your customers leave you because they feel poorly treated or neglected
Repeat customers spend, on average, 33% more than new customers



Existing and previous customer engagements are a company’s most valuable assets.

Financial Services Affinity Digital Marketing

Journey’s agile approach offers unprecedented flexibility in “light implementation” of new outbound digital communication strategies.

Journey’s Affinity Digital Marketing Services offer:

  1. Market expertise delivering insightful, innovative affinity marketing strategies
  2. Digital communication tools tailored to imminent needs in the customer “lifecycle”
  3. Real time Dashboards and Cubes measuring marketing efficacy of each unique intervention.
  4. Significant boosts on customer response rates

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Customer Profiling and Analytics

Successful digital affinity strategies rely on understanding customer behavior using predictive and empirical profiling analysis.

Journey’s approach to affinity and lifecycle customer profiling is based on:

  • Identifying previous customer sales engagement outcomes
  • Simple digital marketing pilots to test responses to proposed affinity strategies
  • Using the above tools to establish customers “imminent” needs

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Call Centre and Lead Management Services

Journey’s call centre lead management software has been designed to complement our affinity digital marketing tools – facilitating seamless integration of prospects into our call center.

Our call centre software and sales services offer:

  • End to end marketing and sales campaign management
  • Real time sales engagement on response based “hot leads”
  • Dashboard and cubes analyzing all campaign management aspects

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We are Journey

Gary De Souza

Gary De Souza

Chief Executive Officer
Gary started his career in marketing and product development of Asset & Commercial Property Finance in Standard Bank and Nedbank. He moved to Citibank South Africa to develop and launch their Asset Finance division. He then joined the executive development team taking Citibank’s commercial banking division to market. Gary joined Rentworks in 2000 (now a First Rand Subsidiary focussed on Structured Corporate technology finance), in the capacity as Operations Director and then as Sales & marketing Director. In 2003 Gary launched BondExcel as joint founding shareholder and Group MD. Prior to its sale in 2008, BondExcel peaked with Home Loan advances in excess of R1.5 billion per month. Journey was founded by Gary after the sale of BondExcel. Gary’s qualifications include Marketing Management and a Masters In Business Administration from University of Witwatersrand Business School.
Nikki De Souza

Nikki De Souza

Financial Director
Nikki has 15 years of financial analysis and business specification experience in Banking and Telecommunications in South Africa and the UK. She started her career in Telecommunications as a Finance Analyst in the UK. On her return to South Africa in 2005 Nikki joined SASOL OIL’s finance division. In 2006 she joined the Standard Bank Group as a Management Accountant in Group Financial Advisory Services focusing on Budgets for the StandardBank Group. Subsequently she moved into Money Markets Treasury as a Business Manager working with Traders in analysing business activities and processes. Nikki’s financial and business specification experience positioned her to join Journey in 2011 as Finance Director Nikki has a Bachelor of Commerce (Accounting) from The University of Stellenbosch and her RPE from the South African Institute of Financial Markets (SAIFM).
Jennifer Furter

Jennifer Furter

Director of Customer Relations
Jennifer started her career on the trading floor of Citigroup in London as a Client Service Agent in 2000, and then moved on to become a Sales Trading Assistant for Citi’s Japanese and European desks. Jennifer assisted in the creation of a Customer Relationship Management team for Equity and Fixed Income Middle Office looking after Institutional Asset Managers in Northern Europe, Great Britain and Ireland and was promoted to Vice President. On her return to Cape Town in 2006, Jennifer joined Datacash (an eCommerce company now owned by MasterCard). Jennifer’s roles included Operations Analyst ,Technical Writer and heading up the Data Analyst team. Jennifer joined Journey in 2011 as Account Manager looking after customer relationships and Journey’s strategic relationship with Direct Axis. In her capacity as Account Director Jennifer now has responsibility for Key Account engagements. Jennifer has a BComm (Accounting and Economics) from UCT and a Diploma in Business Analysis from FTI.

Who we partner with

Journey’s success in Financial Services and Insurance Affinity Marketing is the result of partnerships and collaborations with industry leading service providers.


Let's chat




021 201 7296

Physical Address

4 Oakdale Road
Cape Town

Postal Address

PO Box 50111 Waterfront 8002